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Recently Released Industry Benchmarking Studies
These reports rank manufacturers as evaluated by their operator trading partners and provide insight into what makes the elite companies the best.
To request a copy:
2007 New Product Scorecard™
2007 FoodservicEliteŽ
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Top 3 Attributes Associated With The “Best” New Products
- Preparation ease/convenience
- More consistent product quality/results
- Faster preparation
Top Reasons For New Product Failure
- Poor price/value relationship
- No fit with operator’s operational practices/constraints
- Not well accepted by consumers
What Sets The “Best” New Product Manufacturers Apart?
- Provide high quality/consistent quality new products
- Up on trends
- Bring new products that simplify labor or other operational factors
- Provide the basic new product support operators need (e.g. samples, recipe, nutrition and product information)
- Understand the operators’ business and needs
Source: 2007 New Product Scorecard survey of 814 operators.
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Successful New Products…What Does It Take?
The most important new product success disciplines we have observed manufacturers putting into practice are:
- Only launch new products that truly possess a wanted point-of-difference – don't settle for simply what can be most easily produced.
- Launch only after the new product has been proven to work well in actual foodservice operations. This protects the brand, limits risk and helps capture the full new product potential.
Cognitio ConTEST™ concept screening and In-Ops Trial™ product testing can help achieve these goals.
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Nationwide Foodservice Operator Panel Expands Learning Opportunities
Direct Connect™, Cognitio’s nationwide foodservice operator panel, makes it possible for manufacturers to reduce the number of “best guess” decisions made. The Panel provides speed and efficiency and ensures that responses are obtained from the right decision-makers.
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New Product Success Potential Modeling
Cognitio's Success Predictor™ modeling predicts the probability of in-market success at the concept screening & product testing stage. This predictive modeling capability is based upon the success/failure of new products already taken to market.
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