| Frequently Asked Questions
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What does Cognitio do? Cognitio is the leader in foodservice product potential measurement. Cognitio helps get the best new products to market. What makes Cognitio different? The origin of Cognitio’s foodservice product potential measurement tools was a meeting by a group of seven leading foodservice manufacturers in the late 90’s to create a best practices approach to new product development. These manufacturers wanted to create a state-of-the-art process for evaluating new foodservice products, including a standardized screening methodology and a database of test results to help separate the winners from the losers. This led to the creation of Cognitio’s product potential measurement tools now in use nationwide by major manufacturers: ConTEST™ - for new product concept screening In-Ops Trial™ - for in-operation product testing Normative Databases – to help separate the winners from the losers |
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What advantages does Cognitio’s foodservice operator panel offer? Direct Connect™, Cognitio’s nationwide panel of approximately 4,000 foodservice operators representing all major segments provides research speed and cost efficiency, and ensures that responses are obtained from the right decision makers. What types of companies does Cognitio assist? Cognitio helps leading edge foodservice manufacturers that are looking for growth through innovative and/or brand driven new products. What does the name "Cognitio" mean? Cognitio is Latin for "acquiring knowledge." |
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