Product Potential Measurement for the Foodservice Industry

A Beginning Inspired by Industry Leaders

Seven leading foodservice manufacturers (Kraft Foods, General Mills, Simplot, Pillsbury, Campbell Soup, Jimmy Dean, and Eskimo Pie) met in 1998 at a Cognitio-led symposium to create a best practices approach to new product development for the foodservice industry. They wanted to create a state-of-the-art process for evaluating new foodservice products, including a standardized screening methodology and a database of test results to help separate the winners from the losers.

This direction-setting conference resulted in the creation of Cognitio’s product potential measurement tools now in use nationwide by major manufacturers.

Product Potential Measurement Tools

ConTEST™ - for new product concept screening
In-Ops Trial™ - for in-operation product testing
Normative Databases - to help separate the winners from the losers

What’s New!

2008 FoodservicElite™ Ranking Study by Cognitio and Cannondale Now Available

    Report includes rankings such as:
  • Manufacturers with the clearest company strategy
  • Manufacturers with the best products or brand names
  • Operators with the strongest brand names
  • Operators that are the best business partners

Foodservice Innovation Leaders 2010 Scorecard
Now Available

Featured Keynote Speaker at the NACUFS Conference

Cindy Palmer, Cognitio co-founder, was honored as the keynote speaker at the National Association of College and University Food Service Conference in Toronto in July 2006. Ms. Palmer was also the keynote speaker at the IFMA/IFDA annual President's conference in Phoenix in 2004.

Successful New Products…What Does It Take?

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Cognitio Successes

  • 100% of the companies that have used Cognitio’s product potential measurement tools have used them multiple times.
  • There are nearly 700 concepts and products to compare against in Cognitio’s normative database.

Client Comments

"I appreciated the counsel on both methodology refinement and stimulus/questionnaire development.
The reports are always thorough and nicely formatted (attractive, easy to read, comprehensive analysis).
We've been thrilled with the service we always receive from your team. Thank you for all your help! "
 
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