Product Potential Measurement for the Foodservice IndustryA Beginning Inspired by Industry LeadersSeven leading foodservice manufacturers (Kraft Foods, General Mills, Simplot, Pillsbury, Campbell Soup, Jimmy Dean, and Eskimo Pie) met in 1998 at a Cognitio-led symposium to create a best-practices approach to new product development for the foodservice industry. The goal: create a state-of-the-art process for evaluating new foodservice products, including a standardized screening methodology, in-operation testing and a database of test results to help separate winners from losers. This best-practices conference resulted in the creation of Cognitio’s product potential measurement tools now in use nationwide by leading manufacturers. Product Potential Measurement ToolsConTEST - for new product concept screeningIn-Ops Trial - for in-operation product testing Normative Databases - to help separate winners from losers |
What’s New! |
||
2010 FoodservicElite Ranking Study by Cognitio and Cannondale Now Available
|
Foodservice Innovation Leaders 2011 Scorecard |
|
Focus Groups and Ideation WorkshopsCindy Palmer, Cognitio co-founder, specializes in focus group moderating and aha generating ideation workshops. Ms. Palmer has been the keynote speaker at the IFMA/IFDA annual President's conference and the National Association of College and University Food Service Conference. Two tips for Successful New ProductsClick here to read |
Cognitio Successes
|
|
Comments |
||