Product Potential Measurement for the Foodservice Industry

A Beginning Inspired by Industry Leaders

Seven leading foodservice manufacturers (Kraft Foods, General Mills, Simplot, Pillsbury, Campbell Soup, Jimmy Dean, and Eskimo Pie) met in 1998 at a Cognitio-led symposium to create a best-practices approach to new product development for the foodservice industry. The goal: create a state-of-the-art process for evaluating new foodservice products, including a standardized screening methodology, in-operation testing and a database of test results to help separate winners from losers.

This best-practices conference resulted in the creation of Cognitio’s product potential measurement tools now in use nationwide by leading manufacturers.

Product Potential Measurement Tools

ConTEST™ - for new product concept screening
In-Ops Trial™ - for in-operation product testing
Normative Databases - to help separate winners from losers

What’s New!

2010 FoodservicElite™ Ranking Study by Cognitio and Cannondale Now Available

    Report includes rankings such as:
  • Clearest company strategy
  • Best products or brand names
  • Best business partners
  • Category management leaders

Foodservice Innovation Leaders 2011 Scorecard
Now Available

Focus Groups and Ideation Workshops

Cindy Palmer, Cognitio co-founder, specializes in focus group moderating and aha generating ideation workshops. Ms. Palmer has been the keynote speaker at the IFMA/IFDA annual President's conference and the National Association of College and University Food Service Conference.

Two tips for Successful New Products

Click here to read

Cognitio Successes

  • 100% of the companies that have used Cognitio’s product potential measurement tools have used them multiple times.
  • There are nearly 900 concepts and products to compare against in Cognitio’s normative database.

Comments

Working with your team on this project was very positive, as has been my experience in the past working with you. You are a trusted supplier that knows our business needs and is always flexible to work within our parameters/needs. Thanks again for another great project! I look forward to working with you again in the future.
Blue Bunny

 

This New Product Scorecard Report is EXCELLENT information. I've heard nothing but great things about Cognito and this certainly confirms your thoughtful approach to the business. Thank you so much for sending it my way!
unilever


"I appreciated the counsel on both methodology refinement and stimulus/questionnaire development.
The reports are always thorough and nicely formatted (attractive, easy to read, comprehensive analysis).
We've been thrilled with the service we always receive from your team. Thank you for all your help! "
 
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