| ConTEST™: New Product Concept Screening - with Normative Database |
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Cognitio excels at helping companies evaluate the market potential of new products. Developed with the input of seven leading foodservice manufacturers, Cognitio provides a standardized research approach for screening new product ideas. There are two levels of ConTEST™ concept screening: |
 Product Potential Measurement Tools ConTEST™ - for new product concept screening In-Ops Trial™ - for in-operation product testing Normative Databases - to help separate winners from losers |
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ConTEST1™: Prioritize a large number of early headline ideas | ||||
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ConTEST2™: Screening of a smaller number of more fully developed concepts | ||||
Results are compared to Cognitio’s proprietary normative database, which separates the winners from the losers. Customized concept screening methodologies are also available.  Example new product stimulus |
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