The most important new product success disciplines we have observed manufacturers putting into practice are:
1.
Only launch new products that truly possess a wanted point-of-difference. Don't settle for what can be most easily produced or most quickly taken to market.
2.
Launch only after the new product has been proven to work in actual foodservice operations. This protects the brand, limits risk and helps capture the full potential of a new product opportunity.
Cognitio ConTEST™ concept screening and In-Ops Trial™ product testing can help achieve these goals.
